The quality of our products is considered one of the most important

reasons of our success. Therefore, it was  necessary to establish

Total Qualit Management Department whose concern is to ensure

the quality of our products during all stages of production.

- From the reception of the raw material, then starting production

until the final product is sent to the points of sale, Total Quality

Management (TQM) Dept. make quality and analysis check points to

ensure the proper quality and health safety of our products according

to the local and international standards.

This includes the necessary daily testing, at the Central Laboratory in

Riyadh, and making specialized tests for the raw material and products

to find out the ratios of humidity, acidity, rancidity of oily samples, and

to detect any fungal toxins..

 - Other laboratories are established in Jeddah city for the Western

Region and in Dammam for the Eastern Region, and another is

planned for Bahrain Kingdom and one for Kuwait City. 

- Follow-up is made during the transport, storage and handling of our

products to make sure they are delivered to our customers within the

best healthy conditions.

- TQM Team make sure that all employees at the production factories

and stores adhere strictly to health safety measures and proper

storing conditions.    

- Our concern about our customers calls for taking their remarks into

consideration and making sure that they are satisfied with our

products. In this respect, coordination is made with our Customer

Service Department and with our Production Management to develop

our products in a manner that meets our customers satisfaction.

At our TQM we pay great care for the Quality of our products which we

achieve by applying high international measures and standards of food

organizations in order to offer our customers the best pastries and

products within top conditions of quality and cleanliness.